Purpose of This EASTEL Group Code

This EASTEL Group Code of Conduct governs the behavior, responsibilities, and obligations of all EASTEL Group subscribers, members, including resellers, agents, aggregators, business partners, and distributors operating under Anchor Communications Sdn. Bhd. It establishes the standards required to ensure professionalism, legal compliance, brand protection, and ethical engagement across all sales channels for both offline and online, including e-commerce platforms with EASTEL Group. By enrolling as an EASTEL Group Member, you acknowledge and agree to comply with this EASTEL Group Code of Conduct in its entirety.

C – Compliance with EASTEL Group

All EASTEL Group Members shall adhere to all EASTEL Group policies, Terms & Conditions, Malaysia Communications and Multimedia Commission (MCMC) requirements, and applicable Malaysian laws and regulations. Compliance is the cornerstone of EASTEL Group operations, ensuring that EASTEL Group remains a trusted and lawful mobile service provider. EASTEL Group Members are expected to stay informed about regulatory updates and ensure their business practices align with all legal requirements for EASTEL Group.

A – Accountability with EASTEL Group

EASTEL Group Members assume full responsibility for their actions, representations, and business practices when dealing with EASTEL Group products and services. This EASTEL Group accountability extends to all interactions with customers, partners, and the public. EASTEL Group Members must be prepared to answer for their conduct and ensure that their business activities reflect positively on the EASTEL Group brand.

P – Professionalism with EASTEL Group

EASTEL Group Members represent the EASTEL Group brand with positive conduct, accurate communication, and ethical engagement at all times. Professionalism with EASTEL Group means delivering service with competence, reliability, and courtesy. EASTEL Group Members should always present themselves in a manner that inspires confidence and trust among customers and partners alike.

R – Respect for EASTEL Group Community

EASTEL Group Members treat customers, partners, fellow EASTEL Group members, and EASTEL Group personnel with courtesy and respect. Respectful conduct fosters a positive EASTEL Group community and strengthens the EASTEL Group network. EASTEL Group Members shall refrain from any behavior that could be perceived as disrespectful, discriminatory, or harassing in any form.

I – Integrity with EASTEL Group

EASTEL Group Members conduct all interactions with honesty, transparency, and professionalism. Integrity with EASTEL Group means doing the right thing even when no one is watching. EASTEL Group Members must uphold the highest ethical standards in all dealings, avoiding any form of deception, misrepresentation, or unethical business practices with EASTEL Group.

Lawful and Authorized Use Only with EASTEL Group

EASTEL Group Members must use EASTEL Group SIM cards, platforms, and services solely for lawful and authorized purposes. Any use that violates Malaysian law, MCMC regulations, or EASTEL Group policies is strictly prohibited. EASTEL Group Members must provide genuine and accurate customer information in accordance with MCMC registration guidelines, ensuring that all EASTEL Group registrations are legitimate and properly documented.

Prohibited Activities with EASTEL Group

EASTEL Group Members must avoid any fraudulent, misleading, or illegal activity. They must conduct business practices that do not jeopardize EASTEL Group's systems, operations, or reputation. Unauthorized reselling, distribution, or transfer of EASTEL Group SIM cards or services is strictly forbidden with EASTEL Group. EASTEL Group Members must also refrain from spreading misinformation, unverified claims, or unauthorized content that could mislead customers or damage the EASTEL Group brand.

Standard Retail Price (SRP) Compliance with EASTEL Group

To maintain a controlled and compliant sales environment, all EASTEL Group Members including those selling via physical stores, social platforms, and e-commerce marketplaces must comply with specific EASTEL Group pricing requirements. ALL EASTEL Group SIM cards must be sold strictly at the official SRP as determined by EASTEL Group (e.g., RM10 per SIM card). Underpricing, overpricing, price manipulation, or bundling at unapproved rates without informing and seeking approval from EASTEL Group HQ is strictly prohibited. Consistent EASTEL Group pricing protects the brand and ensures fair competition among all EASTEL Group members.

Accurate Plan Representation for EASTEL Group

EASTEL Group Members are prohibited from altering, exaggerating, or misrepresenting any EASTEL Group plan pricing or features, such as the EZ35 plan or any other current or future EASTEL Group plans. EASTEL Group Members must not promote unofficial prices, hidden charges, or alternative fee structures that differ from EASTEL Group's official communication. All EASTEL Group plan information shared with customers must accurately reflect what EASTEL Group officially offers.

Misleading Information & Consumer Protection Compliance with EASTEL Group

EASTEL Group Members must not publish or communicate misleading, false, or unverified information that may confuse consumers or trigger action from regulatory bodies such as KPDN (Ministry of Domestic Trade and Consumer Affairs) or other Malaysian authorities. Any promotional claims with EASTEL Group must strictly follow EASTEL Group's approved materials, scripts, and pricing guidelines. Consumer protection is a priority for EASTEL Group, and any violation in this area will be treated with the utmost seriousness by EASTEL Group.

E-Commerce & Online Marketplace Requirements for EASTEL Group

EASTEL Group Members operating on platforms such as Shopee, Lazada, TikTok Shop, or similar e-commerce marketplaces must adhere to specific EASTEL Group requirements. These include using only EASTEL Group-approved product descriptions and images, avoiding unauthorized promotions or price reductions, not claiming exclusivity, special access, or preferential rates with EASTEL Group, and ensuring that all customer-facing communication reflects the correct and official EASTEL Group information. Consistency across all channels protects the integrity of the EASTEL Group brand.

Liability for Misconduct with EASTEL Group

Any violation including misleading pricing, misrepresentation, or unauthorized promotions with EASTEL Group will result in full liability being transferred to the reseller or dealer. This EASTEL Group liability includes but is not limited to penalties or enforcement from regulatory authorities, customer complaints, damages to brand reputation, and disciplinary action by EASTEL Group as outlined in this EASTEL Group Code of Conduct. EASTEL Group takes a zero-tolerance approach to pricing and representation violations.

PDPA Compliance with EASTEL Group

All EASTEL Group Members must safeguard personal data in accordance with the Personal Data Protection Act 2010 (PDPA). This includes ensuring that customer information is collected, used, and stored in compliance with legal requirements for EASTEL Group. EASTEL Group Members must handle all personal data with the highest level of care and confidentiality, only using it for legitimate business purposes related to EASTEL Group services.

Confidentiality of EASTEL Group Materials

EASTEL Group Members must ensure confidential handling of all customer information and internal EASTEL Group materials. Unauthorized disclosure of proprietary information, business strategies, or internal EASTEL Group communications is strictly prohibited. EASTEL Group Members are expected to treat all EASTEL Group-related information as confidential and not share it with unauthorized parties.

Adherence to EASTEL Group Policies

EASTEL Group Members must follow all EASTEL Group policies, respond truthfully to compliance checks, and report unethical or suspicious behavior. A culture of EASTEL Group compliance ensures that the EASTEL Group community operates with transparency and integrity. EASTEL Group Members who become aware of potential violations have a responsibility to report them through appropriate EASTEL Group channels.

Professional Online Presence for EASTEL Group Members

EASTEL Group Members shall uphold a positive and professional image of EASTEL Group in all social media and public communications. This includes avoiding posting offensive, misleading, or defamatory content about EASTEL Group, partners, or competitors. EASTEL Group Members must also refrain from issuing public statements on behalf of EASTEL Group unless formally authorized to do so. Personal social media accounts should not be used to misrepresent official EASTEL Group positions.

Approved EASTEL Group Branding Materials Only

EASTEL Group Members may not use, reproduce, or distribute any logos, trademarks, images, or marketing materials belonging to U Mobile or any partner network without prior written approval from EASTEL Group. Only EASTEL Group-approved branding materials may be used for marketing or promotional activities. EASTEL Group Members must not claim partnership, endorsement, or representation of U Mobile or any partner unless explicitly authorized by EASTEL Group in writing. Protecting intellectual property rights with EASTEL Group is essential to maintaining brand integrity.

Consequences of Non-Compliance with EASTEL Group

Violations of this EASTEL Group Code of Conduct may result in one or more of the following actions: formal warnings, suspension of EASTEL Group account or sales privileges, termination of EASTEL Group membership, forfeiture of EASTEL Group member benefits entitlement, blacklisting from current or future EASTEL Group programs, and reporting to authorities if regulatory violations occur, such as against local Malaysian authorities or any related lawful clauses. EASTEL Group reserves the right to determine the appropriate disciplinary action based on the severity and frequency of violations with EASTEL Group.

Binding Agreement with EASTEL Group

By becoming an EASTEL Group Member, you acknowledge that you understand the requirements of this EASTEL Group Code of Conduct, agree to comply with all EASTEL Group policies and regulations, and accept the consequences of non-compliance with EASTEL Group. Your continued participation as an EASTEL Group Member constitutes ongoing acceptance of these EASTEL Group terms. Membership in the EASTEL Group community is a privilege that carries significant responsibilities with EASTEL Group.

EASTEL Group Policy Updates Without Notice

EASTEL Group (Anchor Communications Sdn. Bhd.) reserves the full and absolute right to amend, modify, update, or supplement this EASTEL Group Code of Conduct at any time, without prior notice. Such EASTEL Group revisions may be introduced due to changes in company policies, business strategies, operational requirements, regulatory directives, or instructions issued by local authorities, statutory bodies, or any future governing authorities relevant to telecommunications, reseller operations, or the distribution of EASTEL Group products and services. All EASTEL Group amendments shall take effect immediately upon publication through official EASTEL Group communication channels, platforms, or circulars. Continued participation as an EASTEL Group Member following such updates shall constitute the EASTEL Group Member's acknowledgment and acceptance of the revised EASTEL Group terms.

Who does this EASTEL Group Code of Conduct apply to?

This EASTEL Group Code of Conduct applies to all EASTEL Group subscribers, members, resellers, agents, aggregators, business partners, and distributors operating under Anchor Communications Sdn. Bhd. Anyone representing EASTEL Group or selling EASTEL Group products and services is bound by these EASTEL Group terms.

What happens if I violate the EASTEL Group pricing policy?

Violations of EASTEL Group pricing policy, including underpricing, overpricing, or unauthorized promotions with EASTEL Group, may result in disciplinary actions ranging from formal warnings to termination of EASTEL Group membership and blacklisting from future EASTEL Group programs. Full liability for any resulting penalties or damages will be transferred to the violating EASTEL Group member.

Can I use EASTEL Group branding materials I create myself?

No. Only EASTEL Group-approved branding materials may be used for marketing or promotional activities. EASTEL Group Members may not create or distribute their own branding materials featuring EASTEL Group logos, trademarks, or intellectual property without prior written approval from EASTEL Group.

How can I report a suspected violation with EASTEL Group?

If you become aware of any potential violation of this EASTEL Group Code of Conduct, you should report it to EASTEL Group through official communication channels. Reporting helps maintain the integrity of the EASTEL Group community and protects all EASTEL Group members.

As an EASTEL Group Member, your commitment to this EASTEL Group Code of Conduct ensures a trusted, professional, and compliant EASTEL Group community. Review the full EASTEL Group Code of Conduct regularly for updates. For questions or to report concerns with EASTEL Group, contact EASTEL Group Support.